ADVERTISING IN THE SANTA MONICA DAILY PRESS

A Cost-Effective Business Tool

Advertising in the Santa Monica Daily Press is a great way to
increase your business' visibility among Santa Monica residents! As the only daily newspaper focused exclusively on the city of Santa Monica, we reach over 25,000 readers throughout the community six days a week!

So, why should you advertise in the Daily Press?

Close Customers = Likely Customers

Most businesses' customers come from within several miles of their store, so why spend a lot of money to reach people 20 miles away? The Daily Press circulation is concentrated in Santa
Monica, Venice Beach, West Los Angeles and Brentwood, so our advertisers reach readers who are qualified customers.

Did We Say Inexpensive? We didn't? We are. Our advertising rates are a fraction of other newspapers' rates (more than 50% lower in most cases), meaning that everyone from small mom & pops to the biggest stores in town can afford a cohesive marketing effort. Plus, we do all graphics work FOR FREE and ensure your satisfaction with your advertisement.

Daily Publication Allows Repetition, Repetition, Repetition. What was that word again? Your customers are busy people, so you must repeat your message often to get through. The Daily Press six-day-a-week publishing schedule allows you maximum flexibility to send your message several times a week, not once a week or once a month. Frequent ads reinforce one another, so your ad dollars work harder.

Customers Come, Customers Go. Did you know Verizon estimates that over 35% of Santa Monica residents and businesses turn over every year? That means to keep your sales constant, you must keep the current customers who stay and constantly introduce yourself to new customers. If the phone company loses 3% of its customers a month from moving, how many are you losing? The Daily Press can help you replace them inexpensively!

Santa Monica: Educated, Large and Affluent. Santa Monica is a worldly city of 87,000 people (plus tens of thousands of tourists) who care tremendously about their community and spend locally! Our widespread, free distribution and strong readership make us the perfect way for businesses to communicate their message to these very attractive customers.

Let Us Help You!

We've already helped hundreds of Santa Monica businesses. What can we do for you?

The Santa Monica Daily Press will happily customize an advertising campaign to meet your business' needs. For more information, please contact us at (310) 458-PRESS (7737) or ross@smdp.com