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# Montana Avenue merchants court shoppers with Black Friday promotions
- URL: https://www.smdp.com/112407-story-20071124-17/
- Published: 2007-11-24T16:00:00.000Z
- Updated: 2026-10-24T04:05:53.000Z
- Author: Melody Hanatani
- Tags: Business, Montana, #archive-import

Several of the businesses along Montana Avenue offered special promotions for shoppers, including a tax-free weekend at Weathervane for Men. Clothing boutique Three Bags Full launched a week-long campaign on Wednesday to give customers 10 percent off their entire purchase if they bring in canned or boxed foods.

Jane Walker, the owner of Three Bags Full, said she sees a different clientele during Thanksgiving weekend, mainly the out-of-town customers that make it a point to visit her store whenever they are on the Westside.

“They don’t want to go to the mall, they want to find things that are different,” Walker said.

Montana Avenue doesn’t get the same level of traffic as the malls because many of the shoppers that patronize the shopping district tend to be the “mall adverse type,” said Sabine Lehmann, owner of fashion accessory store, Platino on Montana. Lehman is also the board chairman for the Montana Avenue Merchants Association.

“Our customers are very loyal, probably almost none of them go to the mall,” Lehmann said on Wednesday. “We’re not competing with the malls.”

![](https://storage.ghost.io/c/55/9f/559f9abc-8372-4a2e-8c2d-27386da4e363/content/images/2026/10/112407-28_02.jpg)

COMING AND GOING: Retailers were slammed as the holiday shopping season got underway. (Photo: Photo courtesy)

*Originally published in the Santa Monica Daily Press print edition on November 24, 2007.* [Read the original PDF.](https://s3.us-east-1.amazonaws.com/smdp%5Fbackissues/112407.pdf?ref=smdp.com)