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# Bayside District Corp. unveils Winterlit holiday decor on Third Street Promenade
- URL: https://www.smdp.com/120302-story/
- Published: 2002-12-03T16:00:00.000Z
- Updated: 2026-10-23T01:02:57.000Z
- Author: Guest Author
- Tags: Business, Promenade, #archive-import

The Bayside District Corp., which manages the downtown core, recently spruced up the Third Street Promenade with a new concept called “Winterlit” as part of holiday decor that officials hope will attract people to shop here.

Bayside spent $400,000 to hire a set designer, who has worked on Steven Spielberg films, to design the street mall. What you see in the center islands of the Promenade and overhead is expected to be the traditional holiday lighting for the next five years.

*Originally published in the Santa Monica Daily Press print edition on December 3, 2002.* [Read the original PDF.](https://s3.us-east-1.amazonaws.com/smdp%5Fbackissues/120302.pdf?ref=smdp.com)