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# Appliance leader picks agency of record for $5M year-long campaign
- URL: https://www.smdp.com/appliance-leader-picks-agency-of-record-for-5m-year-long-campaign/
- Published: 2006-09-14T15:00:00.000Z
- Updated: 2026-10-23T21:24:29.000Z
- Author: Guest Author
- Tags: Government & Politics, Santa Monica, #archive-import

*By Daily Press staff*

Santa Monica-based Kastner & Partners has been named agency of record for Breville,a leader in high-end home appliances.

In addition to serving as key creative, strategic and media agency partner, Kastner & Partners will serve as guardians of Breville brand communication in all touch points, including packaging and point-of-sale.

“We’ve been working with Kastner & Partners on a project basis over the last year to better establish our brand in the U.S., and they’ve been instrumental in helping us increase sales performance to date,”said Scott Brady, vice president of sales and marketing, Breville USA.“We’re thrilled to officially announce Kastner & Partners as agency of record and excited to unveil our first creative campaigns as partners in the upcoming months.”

The integrated campaign will kick off with national print ads in epicurean, shelter and women’s lifestyle magazines in November, followed by national cable and alternative out-of-home initiatives in 2007.

“When Breville first talked with us about their goals for building the brand in the U.S., we came back to them with new product packaging designs — not at all what they had asked for, but what we believed would best elevate the brand among high-end retailers, positively impacting bottom-line sales and overall image,” said Thomas Grabner, CEO, Kastner & Partners in America.“Now we’re set for stage two: communicating the genuine innovation and beautiful design of the Breville brand to consumers.”

Kastner & Partners in America is part of an independent, international network providing creative, strategy and media under one roof. The company works for a select roster of top brands such as Red Bull, Porsche and Ubisoft.

*Originally published in the Santa Monica Daily Press print edition on September 14, 2006.* [Read the original PDF.](https://s3.us-east-1.amazonaws.com/smdp%5Fbackissues/091406.pdf?ref=smdp.com)