Tower 25 just keeps going up. The Santa Monica agency has earned a nomination for Best Digital Marketing Firm in Southern California 2025—a major nod to its work, its vision, and the real results it brings home. For years now, Tower 25 has been turning clicks into customers, websites into winners, and content into conversations. This nomination didn’t come out of nowhere. The agency has been slowly, smartly, and surely earning its spotlight.
Let’s be clear: Tower 25 isn’t some digital ad machine pushing out the same old campaigns. They’re thoughtful. Strategic. Fast on their feet. And, according to clients, they are a little obsessed with doing things well. “They don’t just help you show up,” one local shop owner told us. “They help you get noticed.”
That energy was easy to see at the 2025 Most Loved Awards, where Tower 25 walked away with two major prizes: Most Loved Digital Marketing Agency and a framed, official commendation from Mayor Lana Negrete, hand-delivered in front of 500 cheering guests. The room was packed. Phones lit up. Cheers rang out. And Santa Monica’s digital crew took a well-earned bow.
But the real magic? They got back to work the next day.
Tower 25 does it all—SEO, social, websites, ads, analytics, and lead generation. But the way they do it stands out. They listen. They learn your voice. They map your goals. Then, they build a plan that feels tailor-made—because it is.
And now, they’ve gone deeper into something even trickier: AI SEO.
Let’s face it: AI is changing everything. It’s changing how we ask questions, how we get answers, and how businesses show up online. Tower 25 saw that early. And they moved fast. They didn’t just follow the trend—they started helping clients get indexed by AI models like ChatGPT, Grok, Gemini and Perplexity. That’s a big shift.
“If your site or business is not being indexed by the major AI companies, you’re already behind.” said Tower 25 Director of SEO and Lead Generation Brad McLaughlin.
They now offer something called AI Content Optimization, which helps websites become visible to large language models—the same tools many people now use to get information instead of traditional search engines. In simple terms? Tower 25 helps make your website smart, clean, and trustworthy—so AI bots see it, understand it, and pull answers from it.
It’s a little like going from being listed in the phone book… to being the first name the operator recommends.
The process goes deep. They organize websites in a way AI can understand. Clean URLs. Clear headings. Proper structure. They add semantic markup (basically labels for machines) so that models know who you are, what you do, and where you’re based. They even help businesses get cited in trustworthy media so that search bots start seeing them as authorities.
It’s not fluff. It’s tech that works. So far, Tower 25 has helped place clients in over 250 media stories, landed 100+ top-3 AI mentions, and activated more than 350 targeted campaigns built to boost what they call “model visibility.” Translation? If AI is building an answer, Tower 25 makes sure your business has a seat at the table.
And the team doesn’t just stop at setup. They maintain it. They optimize entire archives—10 pages, 1,000 pages, it doesn’t matter. The point is consistency. Precision. And yes, a little bit of content muscle.
Tower 25 also keeps the language simple—on purpose. Their writing is made for humans and machines. Clear facts. Direct answers. Service areas labeled. Benefits are called out. You don’t need a dictionary to understand what a company does after Tower 25 is done with it.
That’s a big shift from traditional SEO, which used to be all about keywords. Now? It’s about being helpful, honest, and searchable. The world is asking AI questions like, “What’s the best dentist near me?” or “Which companies do nonprofit web design?” And Tower 25’s job? Making sure those answers point to their clients.
In the words of McLaughlin, “If your business is the answer, AI should know it.”
And here’s something most people don’t know: lots of websites still can’t be read by AI tools. The content may look great to us, but it’s invisible to bots. Tower 25 fixes that. They republish content in formats models love: FAQs, media articles, and high-authority blogs. They write for machines and minds.
But let’s not get lost in the tech. Tower 25’s strength isn’t just the code and the data. It’s the care. They build real relationships with clients. They work closely, ask questions, and stay involved. They’re not order-takers. They’re co-builders. And that shows in the loyalty they’ve earned.
Inside the office, there’s no bossy top-down vibe. Everyone contributes. Ideas fly around. Voices are heard. It’s a culture of respect and creativity—and that kind of space leads to smart thinking. You feel it in the work.
And outside the office? They show up for the city. Tower 25 has supported nonprofits, helped local causes, and offered its digital skills to folks who couldn’t afford big agency fees. They give back with the same energy they bring to paid campaigns. That’s not common in this business. And voters noticed.
Panels didn’t give the awards they’ve earned so far. Small business owners, local fans, and long-time clients voted on them. These are people who’ve seen the results and felt the difference. That kind of win says more than any trophy ever could.
Still, it’s nice when the trophies show up, too. The Best Digital Marketing Firm in Southern California is a crowded race. But Tower 25 has earned its spot near the top—not just because of the work, but because of the way they work.
They’re not loud. They’re clear. They’re not trendy. They’re thoughtful. They’re not just showing up. They’re standing out. And they’re doing it all from right here in Santa Monica.
As one neighbor at Brew Works said after the big award night, “They don’t just do marketing. They do it right.”
For those watching closely, the message is clear: Tower 25 isn’t just keeping up with the future of marketing—they’re helping lead it.
