> ## Content Index > Fetch the complete content index at: https://www.smdp.com/llms.txt > Use this file to discover other available public pages before exploring further. # HONO(RED): Shriver wins award for ads - URL: https://www.smdp.com/hono-red-shriver-wins-award-for-ads/ - Published: 2007-09-27T15:00:00.000Z - Updated: 2026-10-24T02:59:11.000Z - Author: Melody Hanatani - Tags: local, Santa Monica, #archive-import *Seeing (RED): Ads helped raise $45M* NEW YORK CITY America’s advertisers might just be red — not green — with envy. Santa Monica City Councilmember Bobby Shriver was honored this week as the advertising person of the year by The Advertising Club for his role in the popular (RED) campaign, which utilizes the pop culture power of companies like The Gap in order to raise funds to combat the AIDS pandemic. Shriver, a lawyer and former journalist, is one of the few — if not the only — non-advertising executives to capture the award. “If you look at the list of prior recipients, you see people famous from advertising,” Shriver said on Wednesday. “It was quite funny to see this list of very famous people and then me.” The foundation was spearheaded almost a year ago by Shriver and U2 front-man Bono, the two friends joining forces to use the power of consumerism to try and eliminate AIDS in Africa. The campaign partnered with The Gap, Motorola and Apple, selling red-colored products with the foundation’s famous insignia, donating up to half of the proceeds to the Global Fund. For months, the Gap store on the Third Street Promenade was plastered with (RED) posters, featuring advertisement endorsements by celebrities like actors Don Cheadle and Jennifer Garner and singer Mary J. Blige. To date, (RED) has raised more than $45 million for the Global Fund, more than $30 million of which has already been spent in programs in Swaziland, Rwanda and Ghana. The GAP sold out of shirts in the campaign’s first two days, said Shriver, who is currently the chairman of (RED). The project has also partnered with rock band The Killers, whose 2006 Christmas hit, “A great big sled,” was produced to benefit the (RED) campaign. All proceeds from album sales went to the campaign. It is believed The Killers plan to follow up with another single this year. “I think that one of the really remarkable things is that (Shriver) has assembled some of the top marketers in the world in some of the richest markets in the world to help the poorest people in the world,” said Gina Grillo, the executive director of The Advertising Club, on Wednesday. Shriver was honored on Monday during a luncheon in New York City that was attended by his sister, Maria Shriver, brother-in-law, Gov. Arnold Schwarzenegger, and long-time friend Russell Simmons. Caroline Kennedy bestowed a scholarship under Shriver’s name to a college student at the School of Visual Arts in New York City during the luncheon. Founded in 1896, The Advertising Club is a network of professionals in New York City. Shriver captured the unanimous vote of the club’s executive board. The success of the (RED) campaign has showed the type of marketing that can be done to raise awareness for social causes, Grillo said. “A lot of people would like to do good, but a lot of times you have to show the way,” she said. “This program has shown the way and the results are amazing.” In addition to The GAP, Motorola and Apple, the (RED) campaign is currently partnered with American Express, Converse and Emporio Armani. More big names are planned in the coming weeks and year, according to Shriver. A (RED) surfboard is also in the works. “(RED) was a hit,” Shriver said. “(RED) is a hit.” ![](https://storage.ghost.io/c/55/9f/559f9abc-8372-4a2e-8c2d-27386da4e363/content/images/2026/10/092707-03_02.jpg) SPOT ON: Bobby Shriver accepts the Advertising Person of the Year Award in New York on Monday. (Photo: Photo courtesy) *Originally published in the Santa Monica Daily Press print edition on September 27, 2007.* [Read the original PDF.](https://s3.us-east-1.amazonaws.com/smdp%5Fbackissues/092707.pdf?ref=smdp.com)