Hospital Names David&Goliath as Marketing Agency, Launches New Campaign
Providence Saint John's Health Center announced recently it has appointed integrated creative agency David&Goliath as its agency of record and launched a new ‘Everything for the Better’ brand platform.
The campaign aims to spotlight the hospital's commitment to providing world-class care for patients through inspiring commercials designed to reflect compassionate care, cutting-edge innovations and a people-centric approach.
David&Goliath will oversee brand strategy, creative development, event and experiential marketing and out-of-home advertising for the top-ranked hospital in collaboration with Saint John's Health Center Foundation.
"As we continue to evolve and expand our services to meet the needs of our diverse community across the Westside of Los Angeles, we knew we needed a creative partner that could deliver a fresh perspective and authentic voice," said Michael Ricks, the hospital's chief executive.
The campaign, directed by Emmy Award-winning director Nicolai Fuglsig, showcases real Saint John's caregivers and transformative moments that define the hospital's patient experience. The work will appear throughout the Los Angeles area with high-impact placements including television commercials, digital and social spots, billboards and transit hubs.
"Saint John's isn't just located in one of the most desirable communities in the world, its world-class care and truly exceptional patient experience are part of what makes the Westside of LA so special," said Sheryl Bourgeois, president and chief executive officer of Saint John's Health Center Foundation.
The campaign features a 60-second television commercial called ‘Beds,’ which highlights the impersonal nature of the current healthcare system before pivoting to showcase the personalized, patient-first experience at Saint John's.
Two 15-second spots will roll out in coming weeks highlighting the hospital's maternity and cognitive care services. ‘First Meal’ shows the unique dining experience for postpartum parents, while ‘FitBrain Gym’ underscores Saint John's commitment to combating degenerative diseases like Alzheimer's through cognitive and neuroscience health services.
"We are proud to be named as agency of record for Saint John's. This first-class hospital represents a legacy of excellence and compassionate care," said David Angelo, founder and creative chairman of David&Goliath.
Providence Saint John's Health Center is consistently ranked as one of the country's best hospitals and serves the diverse community across the Westside of Los Angeles.
Edited by SMDP Staff