> ## Content Index
> Fetch the complete content index at: https://www.smdp.com/llms.txt
> Use this file to discover other available public pages before exploring further.

# Importance of Measure V
- URL: https://www.smdp.com/importance-of-measure-v-editor/
- Published: 2006-11-03T16:00:00.000Z
- Updated: 2026-10-23T22:01:39.000Z
- Author: Guest Author
- Tags: Opinion, Santa Monica, #archive-import

*By Lili Boyle Santa Monica*

I am writing to urge the citizens of Santa Monica to vote for Measure V. I bet you’re thinking “What is Measure V?” Well, I guess this is your lucky day — I’ll tell ya.

Measure V was placed on the November ballot by the Santa Monica City Council to collect funds from Santa Monica property owners to fund new urban runoff treatment projects that will prevent dangerous water pollution from reaching Santa Monica beaches and the Santa Monica Bay.

I love swimming — especially at Santa Monica’s beaches. But, who wants to swim in urban runoff? That’s all the yucky stuff like pesticides, oil and grease and even dog poop that could be cleaned up by modern treatment systems that Measure V would fund. Another reason to vote for Measure V: Santa Monica will be charged $10,000 a day in fines for having polluted runoff water. I bet you’re wondering why $10,000 a day? Gosh, you’re lucky — I’ll tell ya. If Santa Monica doesn’t meet the new LA county storm water regulations, Santa Monica is subject to these huge fines. (That’s $3,650,000 a year in fines! That doesn’t seem like a good way to spend our money.) Clean beaches are good for Santa Monica, and I believe we should all be part of the solution, and that’s Measure V.

*Originally published in the Santa Monica Daily Press print edition on November 3, 2006.* [Read the original PDF.](https://s3.us-east-1.amazonaws.com/smdp%5Fbackissues/110306.pdf?ref=smdp.com)