The Alchemy Collective is launching an independent filmmaking initiative that aims to bypass traditional studio systems by allowing communities to decide what films get made and distributed.
The project centers around "Alchemy in Venice," a film developed by Director/Producer Jon Fitzgerald and professional violinist Noella Jung. The movie follows three artists who speak different languages as they connect and evolve while pursuing their passions in Venice Beach, California.
Jung originally approached Fitzgerald in 2023 with a rough screenplay draft. Together, they reshaped the storylines and relocated the setting to Venice Beach while expanding the scope to address human rights issues and themes of communication and sustainability.
"This isn't crowdfunding. It's film culture funding. It's the start of something bigger," the collective states in promotional materials.
The funding model offers three participation categories. Supporters can make small donations starting at one dollar, which qualify as tax-deductible contributions. Larger contributors can become part of a "mosaic experience," while companies can access customized sponsorship packages. The collective also offers equity investment opportunities in the film and related product marketplace.
Participants who donate $10 or more can have their photos included in a movie mosaic as part of the promotional campaign. The offer is limited to the first 1,000 participants and requires registration at https://www.alchemyinvenice.com/.
The project extends beyond filmmaking into product development, with plans to create art and merchandise from recycled materials. A percentage of proceeds will benefit cause partners aligned with the film's themes.
Jung's previous success with a book in Korea influenced the decision to develop a companion book for U.S. audiences ahead of the film's completion. The book will provide character backgrounds and explore related causes, serving as part of the marketing strategy rather than a byproduct of the finished movie.
The collective describes the initiative as building "a fresh model for independent filmmaking" where community support, rather than studio backing, determines which stories reach audiences.
To participate or learn more about the project, visit https://www.alchemyinvenice.com/.
Edited by SMDP Staff