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LA28 ticket registrations top 5 million with March deadline approaching

2028 Los Angeles Olympics promotional image showing ticket registration milestone
LA28 Olympics ticket registrations from around the world

More than 5 million people from 194 countries have registered for a chance to purchase tickets to the 2028 Los Angeles Summer Olympic Games, organizers announced Sunday, with registration for the first ticket draw remaining open through March 18.

LA28 officials said the milestone was reached as the Milano Cortina 2026 Winter Olympic Games concluded, marking what they described as an unprecedented surge of global interest. The organizing committee reported an average of 100,000 new daily registrations since the process opened Jan. 14, when more than 1.5 million people signed up within the first 24 hours.

"As a historic Winter Games concludes, we celebrate the incredible athletes and achievements of so many," said Reynold Hoover, LA28 chief executive officer. "We are grateful for the millions of people who have expressed interest in joining us in LA in 2028 where more of these stories and dreams will come to life."

Registration is free and required to participate in the ticket draw. Interested fans can sign up at tickets.la28.org. Fans must complete registration by March 18 to be eligible for Drop 1, the first round of ticket sales scheduled for April 9-19. Those with qualifying local postal codes may also be eligible for an LA and Oklahoma City locals presale running April 2-6.

Registered fans will receive email notification of their assigned time slots between March 31 and April 7. Ticket inventory and pricing will vary by sport, session and venue, with single tickets starting at $28. Fans who do not reach the 12-ticket maximum through one drop will automatically be entered into subsequent draws. Additional ticket drops are planned as the Games approach.

Hospitality packages, available through LA28's official hospitality provider On Location, are also open for deposit. Packages begin with a fully refundable $500 deposit at hospitality.la28.org, with priority access to premium experiences ahead of the general public sale in April. Paralympic Games ticket sales are scheduled to begin in 2027.

Packages can include food and beverage, priority access to venues, the reserved seats and private and shared lounges. They can also include opportunities like meet and greets with athletes, entertainment or access to private events.

The 2028 Los Angeles Olympics will be the third time the city has hosted the Summer Games, following editions in 1932 and 1984. The Games of the XXXIV Olympiad are scheduled to open July 14, 2028, with competition running through July 30. The Paralympic Games follow Aug. 15-27.

Los Angeles was awarded the 2028 Games by the International Olympic Committee at its September 2017 session in Lima, Peru, in an unprecedented dual-award decision that simultaneously granted Paris the 2024 Games. LA had originally bid for 2024 but agreed to accept the later date in exchange for approximately $1.8 billion in IOC financial support. The decision made Los Angeles the third city in history to host three Summer Olympics, joining London and Paris.

A defining feature of the LA28 Games is its no-new-permanent-venues approach — the first Olympics since the 1948 London Games to build no new permanent facilities. The plan relies on more than 40 existing venues across the greater Los Angeles region, supplemented by temporary structures designed for maximum recyclability.

SoFi Stadium in Inglewood, home of the NFL's Rams and Chargers, will co-host the opening ceremony and serve as the swimming venue. Organizers say it will be the largest Olympic swimming venue ever at 38,000 seats. The LA Memorial Coliseum, the only venue to have hosted events at three Olympic Games, will stage track and field and the closing ceremony. The Intuit Dome will host basketball, the Rose Bowl will host soccer finals, and the UCLA campus will serve as the athletes village for approximately 15,000 competitors.

In a break from tradition, events will also extend beyond Southern California. Oklahoma City will host softball and canoe slalom, while soccer preliminary matches will be played across six U.S. cities, including New York, Nashville, Columbus, St. Louis, San José and San Diego.

The 2028 program spans 36 sports and approximately 351 medal events, with five new or returning disciplines: cricket, making its first Olympic appearance since 1900; flag football; lacrosse; squash; and baseball/softball.

LA28 operates as a privately funded nonprofit with a projected $7.15 billion budget drawn from corporate sponsorships, IOC contributions, ticketing and hospitality revenue. Organizers reported surpassing $2 billion in domestic sponsorship commitments by late 2025. A regional economic study projects between $13.6 billion and $17.6 billion in economic impact across the Southern California region from 2024 through 2029.

The organizing committee has also launched a volunteer program, with more than 215,000 people expressing interest. Applications for Games-time volunteer roles are expected to open later this year at the LA28 volunteer page.

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