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# LA28 unveils ‘Stars Align’ as slogan for 2028 Games
- URL: https://www.smdp.com/la28-unveils-stars-align-as-slogan-for-2028-games/
- Published: 2026-11-06T18:59:00.000Z
- Updated: 2026-11-06T18:59:00.000Z
- Author: Maaz Alin
- Tags: Sports, Los Angeles

LA28 on Oct. 28 unveiled “Stars Align” as the official slogan of the Los Angeles 2028 Olympic and Paralympic Games. The slogan launched worldwide with a 60-second campaign film.

Organizers described the slogan as a rallying cry and an invitation to athletes, volunteers and supporters. The Olympic Games open July 14, 2028, followed by the Paralympic Games on Aug. 15, 2028.

Every Olympic and Paralympic organizing committee chooses a slogan that reflects its host city, region and country. These slogans accompany the Olympic motto, “Faster, Higher, Stronger – Together,” and the Paralympic motto, “Change Starts with Sport.” Rio 2016 chose “A New World,” Tokyo 2020 used “United by Emotion” and Paris 2024 celebrated “Games Wide Open.”

According to LA28, the slogan reflects the idea that the stars align when dedication meets a generational moment. Los Angeles will host its third Olympic Games and its first Paralympic Games.

“‘Stars Align’ is a call to action, whether you’re an athlete at the peak of your skill, a volunteer welcoming the world to these Games, or a fan cheering passionately from the stands,” said Casey Wasserman, LA28 chairperson and president. “We can’t wait for the stars to align in 2028 so we can share this moment with everyone.”

The film is set to the Red Hot Chili Peppers’ “Can’t Stop.” It features Los Angeles landmarks such as the Hollywood Sign and Griffith Observatory, along with the city’s golden-hour sunsets and diverse communities.

The video is available at[ ](https://us.list-manage.com/luKs%5Fzb%5FACr?e=1551e2fbeb&c2id=826d9eb61a59a67fe72c9463f101fdaf&ref=smdp.com)[LA28.org](https://us.list-manage.com/luKs%5Fzb%5FACr?e=1551e2fbeb&c2id=826d9eb61a59a67fe72c9463f101fdaf&ref=smdp.com), on LA28’s social channels and on International Olympic Committee and International Paralympic Committee platforms.

“The greatest moments in sport don’t just happen. Athletes work their whole lives for them. In 2028, hard work meets the city of dreams. That’s what ‘Stars Align’ is about,” said Alex Merchán, LA28’s chief marketing officer. “This film is just the spark for what’s to come.”

More information about the slogan and the Games is available at[ ](https://us.list-manage.com/6BmaXkar6S8?e=1551e2fbeb&c2id=826d9eb61a59a67fe72c9463f101fdaf&ref=smdp.com)[LA28.org](https://us.list-manage.com/6BmaXkar6S8?e=1551e2fbeb&c2id=826d9eb61a59a67fe72c9463f101fdaf&ref=smdp.com).

Edited by SMDP Staff