The 2028 Los Angeles Olympics has revealed a bold visual identity inspired by one of California's most spectacular natural phenomena, while the first public ticket draw enters its final stretch.
Organizers unveiled the Games' official look Monday, built around the concept of a California superbloom — a burst of wildflower growth that sweeps across the state's hills, valleys and deserts roughly every 10 to 15 years. The design will appear across nearly every visible element of the Games, from athlete credentials and staff uniforms to venue signage, competition sites and the athletes village.
The LA28 design team drew on the orange Bird of Paradise, Los Angeles' official flower, to anchor the color palette. That single bloom expanded into a family of 13 flowers that together form the full Superbloom design system. Graphics are built on a precise grid, with visual density deliberately reduced closest to fields of play to avoid distracting competing athletes.
"We wanted the look to feel like Los Angeles itself," said Geoff Engelhardt, LA28's head of brand design. "LA is a city of incredible creativity, sitting at the intersection of sport and entertainment, and the Games will bring the world together here in 2028."
The design team also studied previous Olympic and Paralympic Games for inspiration, including the 1984 Los Angeles Games, before landing on the superbloom concept.
The unveiling took place Monday night at Intuit Dome in Inglewood, which will host basketball competition during the 2028 Games. Fans attending a Los Angeles Clippers game were greeted by a digital display of the new look on the outdoor plaza's giant screen, with a dedicated video playing inside the arena.
The design reveal comes as the first wave of LA28 ticket sales moves toward its opening window.
Organizers ran an exclusive presale opportunity for residents of communities closest to competition venues. Eligible fans in qualifying counties across the Greater Los Angeles and Oklahoma City regions — where some Olympic events will be staged — could register for the LA and OKC Locals Presale. Registration for that draw closed March 18.
Residents who registered and were selected will receive email notification of their purchase time slot between March 31 and April 4. Locals Presale purchase windows run April 2 through April 6. Those who registered but were not selected will be automatically entered into all future draws, including the first general public drop, without needing to take any further action.
The first general ticket drop, known as Drop 1, follows immediately after. Email notifications for Drop 1 time slots will go out April 7, with purchase windows running April 9 through April 19. Each time slot remains active for 48 hours.
Ticket purchasers are subject to a limit of 12 tickets per registered account across most sports and sessions. Soccer carries a separate 12-ticket maximum that does not count against the general cap. Opening and Closing Ceremony tickets are limited to four per account per ceremony and do count toward the overall 12-ticket limit.
When purchasing, buyers will be able to select a ticket category but not a specific seat. LA28 advised fans to consult the full competition schedule and review venue zones when planning their purchases, noting that Los Angeles' size makes travel time between sessions an important consideration.
Organizers also cautioned fans against purchasing resale tickets through unofficial channels. An official LA28 resale program is not expected to launch until 2027, and the organization said it cannot verify the validity of any tickets appearing on secondary markets before that program goes live.
Paralympic Games tickets are not expected to go on sale until 2027.
Qualifying counties for the Locals Presale include Los Angeles, Orange, Riverside, San Bernardino and Ventura in California, and Oklahoma, Canadian and Cleveland counties in Oklahoma. Eligibility was based on billing postal code, and organizers warned that providing false registration details could result in disqualification, account suspension or the voiding of any resulting ticket purchase without refund.
The 2028 Summer Olympics are scheduled to open in Los Angeles on July 14, 2028.