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# Letter: New Sway Santa Monica luxury apartments have to be a joke
- URL: https://www.smdp.com/letter-sway-santa-monica-luxury-apartments-joke/
- Published: 2015-09-15T13:15:53.000Z
- Updated: 2024-12-03T21:41:55.000Z
- Author: Jennifer Maas
- Tags: Letters, Opinion, editors, gary gee, letter to the editor, News, Santa Monica, santa monica daily press, santa monica daily press letter to the editor, santa monica luxury apartments, santa monica news, smdp, sway santa monica, #wp, #wp-post, #Import 2025-11-06 14:44

Editor:

After reading such over-the-top hype as being 1) "at the vortex of coveted cultural living..." 2) "the building is designed for discerning professionals, cosmopolitan couples, and anyone seeking modern coastal living" 3) "All details of the project are drawn from the dynamic personality of Santa Monica," I had to look twice at the date on the weekend edition to be certain it wasn't your April Fool's issue.

Mr. Bronk, the Southern California managing director for American Alliance, might want to consider going into a career that more suits his penchant for b.s., say manure manufacturing.

Gary Gee

Santa Monica