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# Local business respond
- URL: https://www.smdp.com/local-business-respond/
- Published: 2003-07-19T15:00:00.000Z
- Updated: 2026-10-25T00:22:42.000Z
- Author: Guest Author
- Tags: Business, Promenade, #archive-import

*By Daily Press staff*

A merchant on the Third Street Promenade is donating 15 percent of all sales for the next week to help the families of the victims in Wednesday’s farmer’s market crash.

Todd Bracken, who owns Bracken Jewlers, said he wants to help victims’ families. He’ll donate 15 percent of his sales starting today and ending next Saturday.

Bracken wants others to join in the effort. He said he’ll coordinate with other merchants and the Bayside District Corp. to set up a fund to assist those who were affected by Wednesday’s tragedy.

Any merchant interested in donating a portion of their sales should call the Bayside District Corp. at (310) 393-8355.

Another business, Jurassic, a a store that sells crystals, fossils and other earth treasures, also wants to help.

Jeff Marshall, Jurassic’s founder, was there within seconds of the accident and was overwhelmed with a sense of helplessness and regret he couldn’t do more.

Jurassic, located at 131 Broadway, is the process of putting together a low cost emergency first aid kit that will be available to businesses on the Promenade. The business also is organizing an effort for first aid and CPR classes to be made available to Promenade employees. If you’re a business on or near the Promenade that would like to participate, e-mail to, attention Larry Sankey in the subject line.

*Originally published in the Santa Monica Daily Press print edition on July 19, 2003.* [Read the original PDF.](https://s3.us-east-1.amazonaws.com/smdp%5Fbackissues/071903.pdf?ref=smdp.com)