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# LOS ANGELES Honda’s over the top attitude
- URL: https://www.smdp.com/los-angeles-hondas-over-the-top-attitude/
- Published: 2007-07-11T15:00:00.000Z
- Updated: 2026-10-24T02:15:45.000Z
- Author: Guest Author
- Tags: Government & Politics, Santa Monica, #archive-import

Southern California Honda Dealers have launched a campaign, created by Secret Weapon Marketing of Santa Monica. The campaign has local blue-shirted crew members helping out around the community, from pumping gas and handing out popcorn at movie theaters to donating a kidney.

*Originally published in the Santa Monica Daily Press print edition on July 11, 2007.* [Read the original PDF.](https://s3.us-east-1.amazonaws.com/smdp%5Fbackissues/071107.pdf?ref=smdp.com)