Los Angeles will mark the one-year anniversary of the devastating Eaton and Palisades fires with a week-long campaign urging residents to support ongoing recovery efforts in fire-impacted communities, organizers announced.
The "We Show Up" campaign, coordinated by LA Rises, launched on Jan. 7, 2026, on the Day of Remembrance and continues through Jan. 15 with a Week of Action featuring volunteer opportunities, community events and efforts to support local businesses across Altadena, Pasadena, Malibu and the Pacific Palisades.
"In-person presence is one of the few antidotes to the loneliness of recovery," an LA Rises spokesperson said. "We co-designed We Show Up with our Community Voices Committee around that truth — ensuring families across Altadena, Pasadena, Malibu, and the Pacific Palisades know Los Angeles hasn't forgotten them."
The campaign aims to remind residents that recovery remains ongoing one year after the fires, despite significant progress. Hundreds of homes are under construction across Altadena and the Palisades, with some families already moving back into rebuilt homes. California has completed what organizers call the fastest disaster cleanup in American history through coordination between state, federal and local governments.
However, survivors continue to face substantial challenges, particularly regarding federal aid. Gov. Gavin Newsom has requested $33.9 billion in disaster recovery funding from President Donald Trump and Congress to rebuild homes, schools and community spaces; support small businesses; and restore critical infrastructure.
"Every survivor has needs that cannot be fully addressed without federal support, but neither Congress nor the President have delivered on their promise to support fire survivors," an LA Rises spokesperson said.
Campaign organizers conducted more than 20 interviews with community members, including small business owners, nonprofit leaders and school principals, to shape the initiative. The consistent message: fire-impacted communities need sustained, visible support.
The campaign outlines seven ways Angelenos can participate:
Shopping at local businesses, many of which operate in temporary locations while determining long-term viability. Organizers emphasize that purchases represent investments in community members' livelihoods and ability to remain in their neighborhoods.
Volunteering with local nonprofits that have worked in affected areas since the fires began. Opportunities range from home construction to organizing resource fairs and free stores.
Visiting cultural institutions such as museums, libraries and community centers that organizers say hold community history and identity.
Attending local events during the Week of Action and beyond, including community gatherings and cultural celebrations.
Donating to grassroots organizations operating on limited budgets while providing essential resources to keep businesses operating and communities connected.
Advocating for federal support by sharing updates, contacting elected officials and raising awareness about funding gaps.
Staying connected through LA Rises' website and social media channels to amplify survivors' stories and combat narratives suggesting they have been forgotten.
LA Rises is a public-private partnership created in collaboration with the State of California Office of Community Partnerships & Strategic Communications. The initiative connects resources to those in need and shares recovery experiences through social storytelling.
The organization's philanthropic arm has contributed to the LA County small business relief grants program, the Foothill Catalog Foundation and Habitat for Humanity of the San Gabriel Valley. LA Rises also partnered with Archistar to develop an AI tool designed to expedite building permit approvals.
Relief funds have been distributed to families, renters and small businesses, though organizers stress that recovery is far from complete.
"This is the one-year mark, not the finish line," organizers said. "Recovery takes time, but real progress is happening — family by family, block by block."
The campaign emphasizes that every family deserves what organizers call "a stable, dignified path forward," whether through rebuilding, relocating or starting fresh.
More information about recovery progress and ways to participate is available at larises.org.