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# Macerich redevelopment should be rejected
- URL: https://www.smdp.com/macerich-redevelopment-should-be-rejected-editor/
- Published: 2005-01-18T16:00:00.000Z
- Updated: 2026-10-23T06:01:14.000Z
- Author: Guest Author
- Tags: Opinion, Downtown, #archive-import

*By Denny Zane Chair, Santa Monicans for Renters’ Rights*

(Editor’s note: This was originally addressed to Mayor Pam O’Connor and the Santa Monica City Council.) Santa Monicans for Renters Rights believes the proposed Macerich redevelopment at Santa Monica Place is out of step with the values of the Santa Monica community and should be rejected.

The project as proposed represents a dramatic and unacceptable intensification of development and congestion in our downtown. The proposed building heights are excessive and the potential increase in traffic that would be generated by this project are unacceptable.

While opening up Santa Monica Place to an open air extension of the Third Street Promenade seems desirable, it is not a sufficiently important goal to justify such a dramatic intensification of the site.

Further, the proposed project should not be treated as the point of departure for subsequent discussions. Rather, existing development standards in the downtown area should be treated as the point of departure for discussions regarding the site as is appropriate for all proposed new development in the downtown, or anywhere else in the city.

*Originally published in the Santa Monica Daily Press print edition on January 18, 2005.* [Read the original PDF.](https://s3.us-east-1.amazonaws.com/smdp%5Fbackissues/011805.pdf?ref=smdp.com)