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# New development for Red Cross
- URL: https://www.smdp.com/new-development-for-red-cross/
- Published: 2006-09-08T15:00:00.000Z
- Updated: 2026-10-23T21:23:03.000Z
- Author: Guest Author
- Tags: Community, Santa Monica, #archive-import

*By Daily Press staff*

The Santa Monica Red Cross, coming off a successful year of volunteer training and fundraising, will look to Marcia Caldirola to continue moving the organization forward as the new director of development.

At the Santa Monica chapter, Caldirola will be responsible for individual and corporate fundraising, marketing and coordination of fundraising activities for disaster services, the chapter's youth program and special fundraising opportunities such as acquiring donations for national and international disaster and recovery efforts such as Hurricane Katrina and the East Indian Ocean tsunami of 2004\. Caldirola comes to the Santa Monica chapter from the Art Institute of California-Los Angeles, a private design college where she was the assistant director of admissions and international recruiter. Prior to that, Caldirola was business development/sales manager for EMDS Consulting, a firm that specializes in international corporate recruiting.

She has a strong background in nonprofit fundraising and has developed marketing and planning strategies for reaching out and obtaining donations from individuals, as well as identifying, cultivating and soliciting corporations, foundations and major donors for a wide variety of nonprofits and charities.

Caldirola has worked with the American Red Cross Blood Drive Committee, National Council of African Women, World Affairs Council, March of Dimes, City of Hope Hospital and Washington Special Olympics among many others.

Caldirola is a graduate of Gonzaga University, Spokane Wash. and holds a master’s degree in adult education/TSEL from Seattle University.

Caldirola lives in Santa Monica, is married and has a 3-year-old girl. Santa Monica High School to host celebration

*Originally published in the Santa Monica Daily Press print edition on September 8, 2006.* [Read the original PDF.](https://s3.us-east-1.amazonaws.com/smdp%5Fbackissues/090806.pdf?ref=smdp.com)