The National Football League and LA28 unveiled a custom emblem during the Super Bowl LX broadcast on NBC, Peacock and Telemundo to celebrate flag football's Olympic Games debut in 2028.
The emblem spotlights Los Angeles' creative spirit and marks the first Olympic appearance of flag football, governed by the International Federation of American Football. The sport represents an inclusive, accessible and contact-free format of American football.
Flag football is among the fastest growing sports domestically and internationally, with approximately 20 million players in more than 100 countries with gender-balanced participation. The sport was confirmed for the LA28 Olympic program in 2023, joining more than 50 sports featured in the Games.
The NFL clubs passed a resolution allowing NFL players to participate in the LA28 tournament. Fans can register for the LA28 Ticket Draw at tickets.la28.org.
"This emblem is another step in building excitement and momentum toward LA28, giving fans a new way to connect with the sport and the Games," said Peter O'Reilly, NFL Executive Vice President of Club Business, International, and League Events.
The emblem draws inspiration from football laces wrapped in the sport's flowing flag, featuring yellow as it will be showcased in Los Angeles. The design captures speed and energy, emphasizing swift and fluid movements throughout.
"The release of this new emblem with the NFL is an exciting moment on our shared road to 2028 and the Olympic debut of Flag Football, contributing to the immense momentum behind the Games," said Janet Evans, LA28 Chief Athlete Officer.
Pierre Trochet, president of IFAF, called the collaboration "awesome," reflecting excitement across the worldwide American football community ahead of the sport's historic Olympic debut.
Launched in 2020, the LA28 emblem system is inspired by the city's grid, anchored by a static and bold L, 2 and 8. At the center is a dynamic, animated 'A' built for the digital age. The flag football emblem joins a collection of more than 50 unique emblems representing voices and partners that reflect the host city's vibrant culture, creativity, inclusiveness and self-expression.
For more information about LA28, visit www.la28.org.
Edited by SMDP Staff