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# Pier visitors bite into Whopper of a weekend
- URL: https://www.smdp.com/pier-visitors-bite-into-whopper-of-a-weekend/
- Published: 2024-02-21T14:00:00.000Z
- Updated: 2024-12-04T15:19:51.000Z
- Author: Thomas Leffler
- Tags: Business, Featured, burger king, contest, Food, Pier, Whopper, #wp, #wp-post, #Import 2025-11-06 12:20

Fast food giant Burger King put the juice in more than just their burgers this past weekend, adding some flavor to the Santa Monica Pier with its [Million Dollar Whopper](https://smdp.com/2024/02/15/create-your-own-whopper-and-win-dollar1-million-with-burger-king-on-the-pier-this-weekend/?ref=smdp.com) World pop-up. On Saturday and Sunday, lines got longer and longer on the Pier’s parking deck despite dreary skies, as the creative construction invited visitors into a makeshift cavalcade of food and family fun.

The event included Burger King-related games, live DJ sets on a makeshift dancefloor, and the opportunity to don the restaurant chain’s famous paper crowns. For foodies, the exclusive Santa Monica Whopper was unveiled at the pop-up, promoting the Million Dollar Whopper competition that encourages fans to submit an idea for their dream Whopper sandwich with up to eight toppings.

![](https://storage.ghost.io/c/55/9f/559f9abc-8372-4a2e-8c2d-27386da4e363/content/images/smdp-com/wp-content/uploads/sites/21/2024/07/whopper_1-scaled.jpg)

![](https://storage.ghost.io/c/55/9f/559f9abc-8372-4a2e-8c2d-27386da4e363/content/images/smdp-com/wp-content/uploads/sites/21/2024/07/whopper_2-scaled.jpg)

![](https://storage.ghost.io/c/55/9f/559f9abc-8372-4a2e-8c2d-27386da4e363/content/images/smdp-com/wp-content/uploads/sites/21/2024/07/whopper_3-scaled.jpg)

![](https://storage.ghost.io/c/55/9f/559f9abc-8372-4a2e-8c2d-27386da4e363/content/images/smdp-com/wp-content/uploads/sites/21/2024/07/whopper_4-scaled.jpg)

![](https://storage.ghost.io/c/55/9f/559f9abc-8372-4a2e-8c2d-27386da4e363/content/images/smdp-com/wp-content/uploads/sites/21/2024/07/whopper_5-scaled.jpg)

![](https://storage.ghost.io/c/55/9f/559f9abc-8372-4a2e-8c2d-27386da4e363/content/images/smdp-com/wp-content/uploads/sites/21/2024/07/whopper_6-scaled.jpg)

![](https://storage.ghost.io/c/55/9f/559f9abc-8372-4a2e-8c2d-27386da4e363/content/images/smdp-com/wp-content/uploads/sites/21/2024/07/whopper_7-scaled.jpg)

![](https://storage.ghost.io/c/55/9f/559f9abc-8372-4a2e-8c2d-27386da4e363/content/images/smdp-com/wp-content/uploads/sites/21/2024/07/whopper_8-scaled.jpg)

![](https://storage.ghost.io/c/55/9f/559f9abc-8372-4a2e-8c2d-27386da4e363/content/images/smdp-com/wp-content/uploads/sites/21/2024/07/whopper_9-scaled.jpg)

![](https://storage.ghost.io/c/55/9f/559f9abc-8372-4a2e-8c2d-27386da4e363/content/images/smdp-com/wp-content/uploads/sites/21/2024/07/whopper_10-scaled.jpg)

![](https://storage.ghost.io/c/55/9f/559f9abc-8372-4a2e-8c2d-27386da4e363/content/images/smdp-com/wp-content/uploads/sites/21/2024/07/whopper_12-scaled.jpg)

![](https://storage.ghost.io/c/55/9f/559f9abc-8372-4a2e-8c2d-27386da4e363/content/images/smdp-com/wp-content/uploads/sites/21/2024/07/whopper_14-scaled.jpg)

The Santa Monica burger featured a flame-grilled all-beef or Impossible patty topped with Monterey Jack cheese, birria, citrus aioli, pickled roasted fresno chili slices, heirloom tomatoes, red leaf lettuce and smashed avocado on a sesame seed bun.

Later this year, three finalists in the Whopper [contest](https://www.bk.com/campaigns/mdw?ref=smdp.com) will be tried out nationwide for a limited time, with the finalist receiving the most votes taking home a $1 million prize.

*thomas@smdp.com*