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# Playing the name game
- URL: https://www.smdp.com/playing-the-name-game-editor/
- Published: 2007-01-26T16:00:00.000Z
- Updated: 2026-10-23T23:54:26.000Z
- Author: Guest Author
- Tags: Opinion, Santa Monica, #archive-import

*By Joe Nicoletti Santa Monica*

(Re: “By any other name,” page 1, Jan. 24) Moomat Ahiko? I missed the turn to the PCH twice and made two illegal U-turns because the infamous PCH sign was dwarfed by this name, bold in blue and yellow.

Good going, Santa Monica... Don’t get me started.

*Originally published in the Santa Monica Daily Press print edition on January 26, 2007.* [Read the original PDF.](https://s3.us-east-1.amazonaws.com/smdp%5Fbackissues/012607.pdf?ref=smdp.com)