Last Updated: January 2026
Santa Monica Daily Press is owned and operated by Newlon Rouge LLC, doing business as Santa Monica Daily Press (“SMDP,” “we,” “us,” or “our”).
This Privacy Policy explains how we collect, use, share, and protect information through smdp.com and associated products including newsletters, memberships, advertising services, and events.
Our mailing address is:
PO Box 1380, Santa Monica, CA 90406-1380
1. Information We Collect
A. Information You Provide
We collect information when you:
- Subscribe to newsletters or membership
- Create an account
- Submit advertising or contact forms
- Purchase services
- Comment or participate in surveys or site interactions
This can include:
- Name
- Email address
- Postal mailing address
- Phone number
- Payment information (processed securely through third-party processors)
B. Information Collected Automatically
When you access our website, we automatically collect:
- IP address
- Browser and device information
- Pages visited and referring URLs
- Time spent and engagement activity
- Cookie identifiers and similar technologies
C. Information From Service Providers
To operate our business, we receive or process information through platforms such as:
- Ghost (publishing + membership)
- Outpost (email + engagement)
- Analytics tools
- Payment providers
- Advertising and data vendors acting on our behalf
- Customer support systems
2. Cookies and Similar Technologies
We use cookies, pixels, and similar tools to:
- Operate the site
- Support login and account features
- Measure readership patterns
- Customize content and email newsletters
- Provide marketing and advertising
When you visit or log in to our website, cookies and similar technologies may be used by our online data partners or vendors to associate these activities with other personal information they or others have about you, including by association with your email or home address. We (or service providers on our behalf) may then send communications and marketing to these email or home addresses. You may opt out of receiving this advertising by visiting https://app.retention.com/optout.
You may restrict, clear, or disable cookies through your browser settings.
3. How We Use Ghost and Outpost
Ghost
Supports:
- Website hosting and publishing
- Member login and authentication
- Secure storage of user and member records
Ghost processes data under our direction.
All data remains controlled by Newlon Rouge LLC, DBA Santa Monica Daily Press.
Outpost
Supports:
- Email newsletters and transactional messages
- Subscriber segmentation
- Performance analytics (opens, clicks)
- Account and list management
Outpost uses data only to provide contracted services.
4. How We Use Personal Information
We use collected information to:
- Provide news, products, and services
- Manage accounts, subscriptions, and memberships
- Send newsletters, alerts, and service notices
- Respond to questions and support requests
- Process advertising and billing
- Improve site performance and user experience
- Personalize marketing and promotions
- Monitor site security and prevent abuse
No Sale of Personal Data
We do not sell personal information to data brokers, marketing buyers, list aggregators, or outside firms for independent use.
5. How We Share Information
We share information only as needed to operate our business, including with:
- Ghost and Outpost platform tools
- Web hosting and technical service providers
- Payment processing vendors
- Analytics and advertising platforms
- Customer support and CRM partners
- Legal authorities when required
- Purchasers or inheritors of our business assets
Partners must protect data and may use it only to perform services for SMDP.
We do not sell, rent, or exchange personal data for unrelated commercial purposes.
6. Your Choices and Rights
You may:
- Unsubscribe from newsletters via included links
- Opt out of cookie-based advertising at https://app.retention.com/optout
- Block cookies in your browser
- Request access to, correction of, or deletion of stored personal data
- Ask us to limit certain uses of your data
To make a request, email editor@smdp.com.
7. EU/UK Users – GDPR & UK-GDPR Notice
If you access our services from the European Union or the United Kingdom, the following additional terms apply.
Legal Basis
We process data based on:
- Consent (newsletters, cookies, marketing)
- Legitimate interests (operating and improving our services)
- Contract fulfillment (when you purchase or sign up for services)
- Compliance with legal obligations
Your Rights
EU/UK users may:
- Request access to personal data
- Correct inaccurate information
- Request deletion
- Object to processing or marketing
- Request a portable copy of data
- Withdraw consent at any time
How to Exercise Rights
Email editor@smdp.com with “GDPR Request” in the subject line.
Identity verification may be required.
International Transfers
Data may be stored or processed in the United States.
We rely on contractual and vendor safeguards for compliant transfer and protection of that data.
Retention
We retain personal information only as long as needed to provide services or meet legal requirements.
8. Data Protection and Security
We employ reasonable administrative, technical, and physical safeguards, including:
- HTTPS encryption
- User access controls
- Secure vendor systems
- Routine maintenance and updates
We take commercially reasonable steps to protect personal information.
9. Children’s Privacy
Our services are intended for individuals age 13 and older.
We do not knowingly collect personal information from children under 13.
10. External Links
Our site may include links to third-party sites.
We are not responsible for their practices or content.
11. Changes to This Policy
We may revise this Privacy Policy as business practices or legal requirements evolve.
Updates will be posted with a revised effective date.
12. Contact Information
Newlon Rouge LLC, DBA Santa Monica Daily Press
PO Box 1380
Santa Monica, CA 90406-1380
Email: editor@smdp.com
Website: smdp.com