> ## Content Index > Fetch the complete content index at: https://www.smdp.com/llms.txt > Use this file to discover other available public pages before exploring further. # Rosendahl set to take office - URL: https://www.smdp.com/rosendahl-set-to-take-office/ - Published: 2005-07-01T15:00:00.000Z - Updated: 2026-10-23T07:21:37.000Z - Author: Ryan Hyatt - Tags: Government & Politics, Downtown, #archive-import, Homeless, Homelessness *Ex-talk show host embraces Santa Monica* DOWNTOWN LA — A newly-elected Los Angeles official set on tackling issues that involve Santa Monica has assumed the responsibilities of his position. Long-time cable television personality and businessman Bill Rosendahl, who won his 11th District City Council seat in May, began his term today, saying he is committed to helping solve problems shared between Santa Monica and West Los Angeles related to homelessness, traffic flow, and the regulation of the local airport and college. Rosendahl’s swearing-in ceremony, to be held at Venice Beach in support of the Venice Centennial celebration, is planned for Saturday from 10 a.m. until noon. It will be held at the Windward Pavilion on Windward Avenue and Ocean Front Walk, and will include appearances by new L.A. Mayor Antonio Villaraigosa, as well as hundreds of spectators. The public is invited to attend. “This ceremony will set a tone for my administration,” Rosendahl said. “It will be open, diverse, and showcase the talents and the creativity of the constituents of the 11th District and the people of Los Angeles.” Rosendahl garnered 26,613 votes or 56.56 percent of the vote against opponent Flora Gil Krisiloff. Cindy Miscikowski, the incumbent, was not up for re-election. Rosendahl is best known as producer and moderator of public affairs television shows such as “Local Talk,” “Week in Review” and “Beyond the Beltway,” which have been popular among Santa Monica residents. He produced more than 3,000 programs over 16 years. Most recently, he has been working as a professor at Cal State Dominguez Hills. Rosendahl said he plans on working closely with the city of Santa Monica during his term, noting the 11th District, which borders Santa Monica to the south and east, is geographically contiguous to the city. “We embrace Santa Monica, in the heart of our district, and feel working together is key,” Rosendahl said. Rosendahl said he has been in contact with City Councilmen Richard Bloom, Bobby Shriver and Herb Katz in recent weeks to begin discussing mutual concerns. Santa Monica elected officials said they are looking forward to working with Rosendahl. “I think he’s a smart guy with a lot of energy, and we see eye-to-eye on a lot of issues,” Bloom said. Rosendahl said much of his success in life is attributed to his ability to communicate effectively, a trait he plans on using to further his political interests. He said his top priority coming into office will be to improve the quality of life for his constituents. One way he plans on doing that is to make sure public services, such as police and fire protection, are on task. He also will make sure his office responds well to resident concerns. Rosendahl said he will be seeking to establish a “Congress of Empowerment,” a gathering of individuals with common concerns who will focus their energy to make change. “I want to gather people who are interested in solutions and will leave their ideology at the door,” Rosendahl said. “Ninety percent of issues are not black or white, Republican or Democrat issues. They have to deal with people. “We want to build a coalition to deal with these issues.” HOMELESSNESS Rosendahl said he is outraged by a recent tally released by the Los Angeles Homeless Services Authority that indicates more than 90,000 homeless people live in the metropolitan area, many of whom are in Santa Monica and West Los Angeles. “The fact 7,000 of these people are families without a home — something needs to be done about it,” Rosendahl said. Rosendahl has been in contact with Shriver and said he believes moves made in Santa Monica to combat homelessness are a good step to address the problem. The city of Santa Monica bolstered its homeless service programming by $370,000 for the next fiscal year, almost half of which will likely go toward the hiring of a regional secretary who will help streamline the coordination of homeless services in Santa Monica and the westside. “I think he’s going to be great working in a coopera-tive way on the regional homeless issue,” Shriver said of Rosendahl. “He is influential with the new mayor and gets along with the county. “He will be a big player in the regional solution.” TRAFFIC FLOW Rosendahl said he is a strong proponent of updating the Los Angeles area mass-transit system in ways which would likely affect Santa Monica. “We need a 21st Century transportation plan,” Rosendahl said. He proposes that the construction of the Expo rail line from downtown Los Angeles — which may reach Santa Monica in 20 years — be bumped ahead of schedule. “I say we do the whole thing in 10 years,” Rosendahl said. He also is concerned about improving the traffic flow on Lincoln Boulevard and Centinela Avenue, and will be working closely with Santa Monica on ways to reduce the gridlock. SANTA MONICA AIRPORT, COLLEGE Rosendahl said his constituents in Mar Vista want better regulation of the Santa Monica Airport, a goal shared by some Santa Monica residents and councilmen. “My constituents have a legitimate real concern about jet fuel being blown into their faces,” Rosendahl said. “I will be getting all of the headaches, and Santa Monica will be getting all of the revenue (from the airport).” Rosendahl said he would like to work with Santa Monica so that Mar Vista residents may be represented on the city’s airport commission, a group that helps regulate the airport. Bloom said he has similar concerns about the airport. Because Mar Vista residents inhabit a space close to the airport, he said he would consider ways in which their concerns can be represented. “It’s an interesting request and something we could talk about,” Bloom said. “The bottom line is the concerns of all residents near the airport need to be addressed.” Rosendahl said he also is keeping his eyes on Santa Monica College and hopes the development process is improved soon. SMC’s Bundy campus, a satellite facility at the airport set to go online in July, may be needing road and traffic signal improvements to ensure its safe functioning. Many of those requests will have to be conducted through the city of Los Angeles, an opportunity for Rosendahl to raise issues related to the college’s growth, some officials have said. *Originally published in the Santa Monica Daily Press print edition on July 1, 2005.* [Read the original PDF.](https://s3.us-east-1.amazonaws.com/smdp%5Fbackissues/070105.pdf?ref=smdp.com)