> ## Content Index > Fetch the complete content index at: https://www.smdp.com/llms.txt > Use this file to discover other available public pages before exploring further. # Tech ‘baby’ grows up with merger - URL: https://www.smdp.com/tech-baby-grows-up-with-merger/ - Published: 2008-02-12T16:00:00.000Z - Updated: 2026-10-24T18:24:38.000Z - Author: Melody Hanatani - Tags: Business, Mid-City, #archive-import MID-CITY Santa Monica entrepreneur Roger Mabon was only two years into building his technological “baby,” involved in a business of producing computer hard drives, when a mega deal inked with Apple gave birth to an empire. It was that 2006 deal that brought Santa Monica-based G-Technology’s products into every Apple retail store in the country, spawning the name recognition the company has today in the creative industry, supplying hard drives and storage space for post production houses. It was that empire, which nearly doubled the company’s size overnight, that made G-Technology an attractive option for Fabrik, a San Mateo-based maker of storage systems, to acquire last month. “We see this as a significant win-win type of situation for them coming in and buying us,” Mabon said on Monday. “They get the Apple community and we get the resources behind them.” The acquisition means that the company, which is located on Stanford Street and will be renamed “G-Technology, a Fabrik company,” will now have the means to meet demand, Mabon said. “Their resources behind us will enable us to produce more product to meet the demand we’re seeing,” he said. G-Technology was founded with humble beginnings in 2004 when Mabon opened shop in Santa Monica, just blocks from his home, after a previous company he co-founded, called Medea Corporation, was sold to Avid Technology. Mabon purchased the rights to one of Medea’s products, a hard-drive system also used by creative professionals, and spun it off as a founding product for G-Technology. The vibrant local creative community, filled with post-production houses, was the reason why Santa Monica was chosen as the home for G-Technology, Mabon said. The company gradually grew until 2006 when G-Tech entered into an agreement with Apple, creating a specialized hard-drive system that complemented the Macintosh computers, making the product available in all Apple retail stores. It was then when the company exploded, going from posting sales of about $20,000 a month in 2004 to millions of dollars a month after the Apple deal. “Overnight we became much more visible,” Mabon said. G-Technology is expected to complement a previous acquisition made by Fabrik last February when it purchased the consumer production arm of SimpleTech’s business. Based in Santa Ana, SimpleTech Inc. produces hard disk external drives and flash memory cards. SimpleTech “offers a leading portfolio of online services, home network solutions, storage devices and memory for the consumer and small business market,” according to a release issued by Fabrik last month. “Fabrik intends to not only maintain, but accelerate the growth of the G-Tech product line, which represents a strategic part of our overall portfolio,” Fabrik CEO and cofounder Mike Cordano said in the release. The financial terms of the agreement were not disclosed. Many of loyal users of G-Technology’s hard drives includes so-called “boutique” post-production houses, such as Belief, which is located down the street from the tech supplier. Rob Sonner, who works with Belief as a contractor and was previously on staff at the post-production house, has been using the G- Tech products for about two years,discovering the company at a time when the hard drives he was using were constantly failing. “We really depend on them for solid drives for a long time,” Sonner, who works on television commercial and short film editing, said. “They’ve really pulled through in crunch time.” *Originally published in the Santa Monica Daily Press print edition on February 12, 2008.* [Read the original PDF.](https://s3.us-east-1.amazonaws.com/smdp%5Fbackissues/021208.pdf?ref=smdp.com)