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# Letter: Vegan Menu Options at Bubba Gump Would Help Customers
- URL: https://www.smdp.com/viva-la-vegan-editor/
- Published: 2006-08-03T15:00:00.000Z
- Updated: 2026-10-23T19:07:42.000Z
- Author: Guest Author
- Tags: Opinion, Santa Monica, #archive-import

*By Tim I. Martin Corona, Calif.*

Congratulations to Mike Feinstein for helping Bubba Gump appeal to more people (SMDP, July 28, page 1). Just this week, the news covered studies showing that a vegan diet can reduce the need for diabetes medication. This will not only make Gump attractive to more customers, it could help those customers to keep coming back — longer. And since a business makes money based on the lifetime value of a customer, why not help to extend that lifetime? Besides, the way some see it, you are what you eat — if you’re not vegetarian (or vegan), you’re dead meat.

*Originally published in the Santa Monica Daily Press print edition on August 3, 2006.* [Read the original PDF.](https://s3.us-east-1.amazonaws.com/smdp%5Fbackissues/080306.pdf?ref=smdp.com)