By Daily Press staff
Kim Castle and W. Vito Montone will once again offer their One-day BrandU workshop in Los Angeles on April 9 to show entrepreneurs and small businesses how to achieve big business success no matter their size.
The process used by major corporations to create mega-brands has been captured in this one-day event. The One-day BrandU Workshop begins the journey of uncovering your brand from the inside out.
Castle and Montone have been assisting businesses and entrepreneurs to communicate company brands and products since 1991. They have worked on projects such as re-packaging the million-dollar selling Hollywood Celebrity Diet; creating posters, title treatments left behind for several film properties; writing an award-winning Web site for General Motors’ Digital Domain; and growing company images for many businesses.
Participants in the workshop will learn: ■ The four reasons why they’re losing business. ■ How they can stop competition from killing them. ■ How to make decisions from the power center of their business. ■ How to ensure they communicate the uniqueness and value of their businesses. ■ What makes a great logo and get to actually connect to their own. ■ The four tools used to create a lasting impression about their business without saying a word. ■ And much more... Due to the success of the One-day BrandU Workshop and the demand for it in other parts of the US, Castle and Montone are only able to offer it in Los Angeles twice a year, so early enrollment is recommended to guarantee a space.
The event will be held at Crowne Plaza Los Angeles Airport, 5985 West Century Blvd. Los Angeles, from 8 a.m. to 6 p.m. The fee is $297 plus tax, meals included, reservations required. To register or for more information, go to www.whybrandu.com, call (310) 827- 9720, or e-mail to
Originally published in the Santa Monica Daily Press print edition on March 3, 2005. Read the original PDF.