KIWANIS, YMCA, ROTARY, CHAMBER OF COM- MERCE, BOYS AND GIRLS CLUB, ETC. — Eddie Superboian has decided to copyright his face. After deliberations with a Hollywood branding agency, he realized that every time he was featured in newspapers, magazines and online, he should be recieveing royalties. “Every little bit counts,” he said at a press conference in front of his jewelry store. Superboian plans to donate all of the proceeds to local charities. He also recieved a national award last month for the person to win the most awards for community service. “I don’t do it for myself,” he responded.
Originally published in the Santa Monica Daily Press print edition on April 1, 2006. Read the original PDF.