Brandon Wise ALL ABOARD: Big Blue Bus, which operates on a $51 million budget, is seeking to expand its Rapid bus service to reach the Rimpau Station in Los Angeles, better connecting Santa Monica to the Metropolitan Transportation Authority system. Big Blue Bus also recently conducted an analysis on ridership, calibrating existing counters, which transit officials have called inconsistent. The analysis confirmed that the Super 7 Pico Boulevard route experiences the highest ridership and the Sunset Ride, one of the newest in the system, is the fourth most popular.
Originally published in the Santa Monica Daily Press print edition on May 23, 2008. Read the original PDF.