By Daily Press staff
A local boutique owner is ready to show off her new jewel of a remodel. Deborah Lotz, owner of her 10-year-old Santa Monica boutique, Jewel Box Frames, last month completely remodeled her store. The “new” Jewel Box has more room and is bedecked with sea grass carpet, yellow walls, antique ceiling fans and 100-year-old Egyptian doors turned-tables. Jewel Box Frames has long been a hot spot for celebrities, top interior designers and galleries with its mix of frames, exotic skincare lines, handcrafted jewelry from designers, chandeliers, custom mirrors and decor accessories from local and European designers.
“We’ve been welcoming Hollywood’s elite for many years now,” Lotz said. “I love how our new look is drawing people to the neighborhood as I don’t think most Angelenos realize what a great community, and little shopping corner, this is.”
Jewel Box Frames is a sister company to Jewel Box Platinum Inc., a company that provides residential and corporate framing for the entertainment industry, various restaurants, hotels, galleries, artists, interior designers and celebrities. They also are the music industry’s leading designers of the most original Gold and Platinum record plaques for musicians and record labels. Jewel Box Frames is located at 3100 Wilshire Blvd.
Originally published in the Santa Monica Daily Press print edition on July 7, 2005. Read the original PDF.