Beginning with its most popular title, “Madden NFL ‘08,” available this summer, individual players will be able to choose a mode that moves them automatically to the right place and character in the game.
EA’s efforts mirror those of Nintendo, which has made gaming more intuitive with innovations such as motion-sensing on the Wii that allows game-playing by the mere waving of the controller. This is attracting a wider demographic to gaming, which Riccitiello supports.
Originally published in the Santa Monica Daily Press print edition on July 18, 2007. Read the original PDF.