By Daily Press staff
The Santa Monica Convention & Visitors Bureau has announced the appointment of Alison Best as director of sales.
Best will be responsible for development and maintenance of CVB sales and client services including establishing and implementing sales programs designed to generate sales leads and group bookings from Santa Monica’s top feeder markets, as well as organizing tradeshow attendance and overseeing the development of a convention services program.
“This is a great opportunity and I look forward to selling this unique and beautiful city,” Best said. “I was drawn to this destination because it is known worldwide for its friendly people and forward thinking. I am so excited about being a part of the Santa Monica team.”
Prior to coming to Santa Monica, Best has provided more than 14 years of hospitality/tourism work experience. Most recently, Alison was senior sales manager of conventions and group sales of tourism at Whistler.
“We are very confident that Alison’s expertise, sales knowledge and enthusiasm will add tremendously to our teams efforts,” said Misti Kerns, president and CEO of the CVB.
Best is a native Canadian and currently resides in Marina Del Rey. She attended the Canadian Tourism College in Vancouver, BC with a diploma in tourism and host training. She received her sociology degree from the University of Victoria.
The CVB is a non-profit entity designed to promote travel/tourism to Santa Monica. The bureau is located at 1920 Main St. and (310) 319-6263.
Originally published in the Santa Monica Daily Press print edition on August 3, 2006. Read the original PDF.