The Santa Monica Visitors and Conventions Bureau for the past year and a half has been researching how this city should be “branded” to visitors. Focus groups have been held in New York, Chicago and London, as well as in Los Angeles to determine what people think Santa Monica should be known for — its positive aspects.
Las Vegas is known as “Sin City” and New York is the “City that never sleeps.” Whatever Santa Monica’s moniker will be is intended to be used in promoting the city as a destination place.
So this week, Q-Line wants to know, “How should Santa Monica be branded? What should the rest of the world know about us?”
Please don’t respond with answers like “Home of the homeless” or “People’s Republic of Santa Monica,” as many already view the city in that regard.
Call (310) 285-8106 before Friday at 5 p.m. and we’ll print you response in our weekend edition. Please limit your comments to a minute or less. It might help if you think about the wording of your response first.
Originally published in the Santa Monica Daily Press print edition on September 28, 2004. Read the original PDF.