Morgan Genser WHEN BLACK FRIDAY COMES: Hordes of shoppers swarmed Santa Monica stores on 'Black Friday,' so-called because many retailers start to turn a profit during the bustling holiday shopping season. The National Retail Federation projected that up to 132.9 million Americans would shop during this three-day weekend. The color of money
Originally published in the Santa Monica Daily Press print edition on November 24, 2007. Read the original PDF.