Allstate announced Aug. 4 that it has become a Founding Partner of the LA28 Olympic and Paralympic Games and the official home and auto insurance partner of Team USA.
The insurer said the partnership extends its more than 20 years of support for college athletics to the Olympic and Paralympic stage. Allstate will also support NBCUniversal's multiplatform coverage of the 2028 Games in Los Angeles.
"For more than 20 years, Allstate has supported student-athletes because we believe in the power of sport to build leaders, strengthen communities and help people reach their potential," said Elizabeth Brady, Allstate executive vice president and chief marketing, customer and communications officer. "Many Olympians and Paralympians develop that character on college campuses long before representing their country."
Since 2005, Allstate's Good Hands Field Goal Nets program has generated millions of dollars for scholarships with every field goal and extra point scored, the company said. Its Good Works Team recognizes student-athletes across fall, winter and spring sports for community leadership.
Sarah Hirshland, CEO of the U.S. Olympic & Paralympic Committee, said the support will help Team USA athletes access the resources they need to train and compete at the highest level.
"Allstate's commitment to LA28 reflects the momentum we're building toward the Games," said Reynold Hoover, CEO of LA28. "As we welcome new partners who believe in what these Games can do for Los Angeles and the country, we're that much closer to delivering a Games this city and this country can be proud of."
Allstate said one in 10 American households relies on it to protect one of their most valuable assets. In 2025, the Allstate Foundation, employees and agents contributed nearly $70 million to more than 6,500 nonprofits across over 2,200 communities.
LA28 will bring the Games to Los Angeles in 2028, uniting more than 15,000 athletes. Los Angeles will become the third city to host three Olympic Games, following 1932 and 1984, and will host its first Paralympic Games. Organizers said the Games will be the first to allocate more quota spots to women than men and the first since 1948 to build no new permanent infrastructure.