“The buses are sometimes in the field when the contractor who swapped the ads was available,” Gamberg said. “We are actually submitting that number now for them to double check.”
She was not aware of any other bus that might still have the advertisement.
The CW paid at least $30,000 for the placement of about 70 ads, Gamberg said. The television company was reimbursed for the entire amount it spent and was basically given two free weeks of advertising from the time the ads were placed to the time they were removed.
The network launched this year, canceling out UPN and the WB, and merging select programs into one network. Shows like “One Tree Hill” and “Gilmore Girls” from WB and “Everybody Hates Chris” from UPN survived.
The city has pulled advertisements from buses in the past, including those for the FX show “Nip/Tuck” and 1999 teen comedy “10 Things I Hate About You.”
Originally published in the Santa Monica Daily Press print edition on March 29, 2007. Read the original PDF.