Beach-goers will have a wide new array of options available for their oceanside outings starting in early 2009, when a new beach club opens in Santa Monica. City Council is expected to approve a request to submit a contract term for the restaurant portion of the Annenberg Community Beach Club located just off Pacific Coast Highway.
Currently known as Back on the Beach, the seaside cafe will be updated and expand to include to-go food service and beach equipment rentals, and possibly seasonal mobile food cart services. Before proposing this expansion, the city must get approval for the minimum bid requirements for the project.
The city expects to benefit from the improvements, generating at least $100,000 per year in the form of rent. However this is a modest projection and the new additions to the club will probably generate more customers and increased public usage of the beach, thus conservative revenue projections for the Annenberg Community Beach Club include approximately $175,000 a year in rental revenue from the restaurant concession.
Following approval by Council, a request to the state for minimum bid requirements will be submitted in August 2007. If accepted by the state, it will be forwarded to the state legislature for consideration. Staff training and physical changes will take place in the fall of 2008.
Originally published in the Santa Monica Daily Press print edition on July 24, 2007. Read the original PDF.