By Daily Press staff
The Blaze Company has been awarded two Communicator Awards, including a Crystal Award of Excellence, for its work on behalf of the Westin Casuarina Hotel and Spa Las Vegas and the City of Sierra Madre.
“Our travel and hospitality team has been recognized for the amazing work they do, yet again,” said CEO Marci Blaze. “That the Communicator Awards have honored us with their Crystal Award of Excellence is a testament to our R-rated work — work that gets results for our clients.”
The agency received the prestigious Crystal Award of Excellence for feature media placement in Investor’s Business Daily. The placement highlighted the Westin Casuarina Hotel and Spa as the anti-Vegas property and the ideal Las Vegas hotel for business travelers.
The agency’s work for the City of Sierra Madre also was recognized in the media placement category. A full-page story in the Los Angeles Times Home Section, featuring the City of Sierra Madre’s annual Wistaria (sic) Festival, was honored with the Communicator Award of Distinction. The Sierra Madre team pitched the gardening editor with a story on how to nurture wisteria plants for beautiful blossoms.
The Communicator Awards is an international competition that recognizes outstanding work in the communications field. Entries are judged by industry professionals who look for companies and individuals whose talent exceeds a high standard of excellence and whose work serves as a benchmark for the industry. In 2005, there were 5,078 entries from throughout the United States and several foreign countries.
The Blaze Company is a public relations and marketing communications firm with offices in Venice and Santa Barbara (with sister agency DAVIES), annual revenues of more than $6.5 million, and 32 employees. Since its founding in January 1990, TBC has grown with the acquisition of more than 250 accounts. The Blaze Company currently has a client roster of 20 accounts, including Los Angeles area 7- Eleven Stores, Fitness, Inc., Le Merigot Beach Hotel & Spa, PCS Development, Inc., Ruby’s Diner and PUREBEAUTY, among others. For more information, visit the company’s Web site at www.blazecompany.com.
In other news for The Blaze Company: Newly launched Tutta California has hired The Blaze Company to support the introduction of products such as its 2005 extra virgin olive oil. The Blaze Company also will be working with RAD Management to drive sales at its downtown property, 1100 Wilshire.
“Both these businesses bring a new, specialized field to our roster of clients,” Blaze said. “I’m proud of The Blaze Company’s involvement in a broad range of industries and these are important brands that we’re excited to be partnered with.”
Tutta California is a newly launched company that markets California grown and produced premium gourmet products, specializing in proprietor-blended extra virgin olive oils and barrel-aged wine vinegars. Created by Mary McCarthy, a former senior executive at MGM/UA, Lorimar-Telepictures and KB Home, Tutta California reflects McCarthy’s passion for natural and healthy epicurean specialties, as well as her exuberance for all things California. Her products are available at select Southern California specialty retail outlets, including Los Olivos Grocery in Santa Ynez, Promelis Westcliff Market in Newport Beach, Vicente Foods in Brentwood, Village Gourmet in Studio City, Westridge Market in Ojai and Bristol Farms locations. For more information visit the Tutta California web site at www.tutta-ca.com.
Steps from Los Angeles’ metropolis center, 1100 Wilshire is a residential opportunity with a blend of high-rise sophistication and LA elegance. With 360 degrees of unobstructed views from every floor, a sun-drenched roof-top pool deck and sky lounge, luxurious, sleek interiors, 1100 Wilshire’s conversion from a 1986 Rolls Royce office tower to a 21st century state-of-the-art, 230 condominium residential high rise is underway.
Anticipated to be the anchor of a new downtown neighborhood, burgeoning with thousands of new residential units, 1100 Wilshire will rise above the skyline, thanks in part to zoning laws that prevent new high rise construction in the area. Easily one of the largest housing developments within the numerous multi-unit/multi-family projects downtown, it is one of the few that is available for ownership. As momentum continues to build around the downtown “lifestyle,” and as more offerings come into the area, the desire to live, work and play — without needing a car — becomes more sought after and valued, and facilitated by 1100 Wilshire.
Originally published in the Santa Monica Daily Press print edition on May 5, 2005. Read the original PDF.