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Hip Hop Crack (www.hiphopcrack.com) has made giant steps lately as it looks to emerge as an online nexus of the hip hop community. The Web site contains news, interviews, message boards, and exclusive video and audio content, including “The Trap,” a show hosted every two weeks by VJ Heron that features the hottest artists in the game as well as athletes and celebrities. Past episodes have included Kanye West, Common, Nas, Kelis, Jim Jones, Funk Master Flex, and more. The written content is certainly not Pulitzer caliber, and CrackSpace, the social networking element, has yet to really take off, but do visit the site if only for the meat and drink of every armchair hustler on the Internet: “The Trap.”
Originally published in the Santa Monica Daily Press print edition on August 23, 2007. Read the original PDF.