By Daily Press staff
In celebration of the company’s 150th anniversary, Levi Strauss and Co., will display pieces of its collection of rare garments and memorabilia that span the company’s history.
Specific items include a pair of jeans, believed to be the oldest in existence (circa 1880s), found intact in a Nevada mining town and purchased for $46,532, and a denim tuxedo specially designed for Bing Crosby in the 1950s. Catalogs from the 19th Century, print advertisements and retail signage will also featured.
The display is part of a tour designed to share the archives with enthusiasts around the world.
Lynn Downey, Lev’s historian, invites vintage-clothing enthusiasts to bring in their own vintage products for authentication, which will take place on Saturday from 12 p.m. to 3 p.m.
The archive viewing will run from Thursday through Saturday. The display will be open from 10 a.m. to 10 p.m. on Thursday and 10 a.m. to 11 p.m. on Friday and Saturday at The Levi’s Store located on 1409 Third Street Promenade.
Originally published in the Santa Monica Daily Press print edition on August 2, 2003. Read the original PDF.