The Mini Blue Bus could get a new look. Officials with the Big Blue Bus are asking the council to approve a $140,000 increase in an existing contract with Sussman Prejza, which is currently completing a new bus design for Mini Blue.
“Sussman Prejza has been instrumental in the development of the current Mini Blue brand and has developed the current vehicular graphics found on the existing Thomas buses as well as the targets and on-street signage,” according to a staff report.
Big Blue Bus officials have been working on a new branding concept for the Mini Blue Bus since the “trolley style” bus was eliminated. Sussman Prejza has worked on branding on several systems, including Rapid Blue Bus.
The increase is necessary to develop six new design concepts, according to city staff.
Originally published in the Santa Monica Daily Press print edition on February 12, 2008. Read the original PDF.