Electronic Arts, EA, Chief Executive John Riccitiello told the Wall Street Journal that most video games are “boring’ or too complicated. Riccitiello thinks that game makers need to do more to appeal to the casual player.
“For the most part, the industry has been rinse-and-repeat,” he was quoted saying. “There’s been lots of products that looked like last year’s product, that looked a lot like the year before.”
Originally published in the Santa Monica Daily Press print edition on July 11, 2007. Read the original PDF.