By Aaron I. Ellis Santa Monica
The Old Jeff Ho Zephyr shop of 1974, on the corner of Bay and Main streets, is of local and global cultural significance because this is where Jeff Ho’s style and ideas changed everyone’s thoughts and behavior toward surfing and skateboarding. I am referring to the “Has Dogtown had its day?” (SMDP, Oct. 11, page 1) article.
The ideas that are communicated by Jeff Ho affect the culture and are still affecting how people look at the history, their culture and of the evolution of surfing and skateboarding of the past and future. The building should be deemed a historical landmark because of the global cultural significance the Jeff Ho Zephyr shop and organization has in the culture of Santa Monica and California.
Be the first one to innovate like Jeff Ho did and help save this building.
Originally published in the Santa Monica Daily Press print edition on October 18, 2006. Read the original PDF.