By Daily Press staff
The Phelps Group was recently selected by Malaysia Airlines, one of the world’s leading carriers, to carry out a full integrated marketing communications campaign for the airline.
The campaign will consist of advertising, public relations, promotions and interactive marketing to support the airline’s air routes in North and South America. In addition, the agency will handle marketing and communications for Golden Holidays, a wholly-owned subsidiary of Malaysia Airlines, which offers a variety of travel packages and tours to Malaysia. The Phelps Group also is helping the airline design and build a new database system.
NuSil Technology, the leading formulator and manufacturer of silicone compounds for the healthcare, aerospace and electronics industries, also recently selected The Phelps Group for marketing and communication services. The agency will handle advertising, public relations, direct marketing and interactive marketing for NuSil and its subsidiary, Morehouse-Cowles, which supplies equipment and technology for milling, mixing and dissolving for the chemicals, paints, pigments and coatings industries.
“We are delighted to have been chosen by companies that are leaders in their respective industries,” noted Hank Shaw, vice president and team leader at The Phelps Group. “Since it began service in 1947, Malaysia Airlines has grown into an award-winning airline with a fleet of more than 100 aircraft serving destinations across six continents. It has also won accolades from business and pleasure travelers alike for its safety, comfort, punctuality and friendly service.
“NuSil, which has manufacturing facilities and operations in both the United States and Europe, is another prestigious account and a major addition to our growing roster of business-to-business accounts,” Shaw added. “Especially gratifying about Malaysia Airlines and NuSil is that they both selected us for campaigns in which advertising, public relations and other marketing disciplines will be integrated. That, we believe, will provide the strongest return on their investment.”
Based in Santa Monica, with another office in Laguna Beach, The Phelps Group is an integrated marketing communications firm offering public relations, advertising, direct response, promotions, strategic alliance and interactive services. Its clients, most of which are world leaders in their industry, include ARAMARK, Tahiti Tourisme, Countrywide, City of Hope, Crystal Cruises, Fairmont Hotels, IndyMac Bank, NuSil Technology, Panasonic, PETCO, Whole Foods Markets, Dunn-Edwards Paints, Monrovia Growers and divisions of TDK and Seiko. The agency has more than 70 associates and annual billings in excess of $55 million. For more information about The Phelps Group, visit www.thephelps-group.com
Originally published in the Santa Monica Daily Press print edition on May 6, 2004. Read the original PDF.