By Daily Press staff
The local convention and visitors bureau has hired a public relations firm for $30,000 a year.
Santa Monica Convention and Visitors Bureau president and CEO Misti Kerns recently announced that the non-profit organization retained public relations representation to support their efforts in marketing the city of Santa Monica. Steve Valentine Public Relations, based in Marina del Ray, was selected to spearhead the campaign.
Valentine has 15 years of marketing communications expertise, including work in travel promotion, the hospitality industry and the retail sector. His company has been a resource for local, national and international media. Prior to owning his own consultancy practice, Valentine was vice president of a Venice-based public relations agency.
Valentine will work under the direction of Kerns and her staff including director of communications Debbie Lee and an 11-person board of directors. Valentine’s job is to create and maintain highly viable consumer and trade relations programs and the coordination of media familiarization tours to the city. Assisting Valentine in his office are senior account supervisor Maria Losch and office coordinator Sam Martin-Russel.
Originally published in the Santa Monica Daily Press print edition on December 13, 2003. Read the original PDF.