By Saul Cohen Santa Monica
I read today’s article about potential tuition hikes at Santa Monica College, (SMDP, Feb. 2, page 1). But that is not the topic I’m writing about.
Displayed prominently on the front page with the article is a boxed quote by Don Girard, who is identified as the college’s director of marketing. What I want to know is why does an institution that seems to be bursting at the seams with a reported student body of over 26,000, and which has had to cut programs, students and staff to keep its doors open, need a marketing director probably making well in excess of $100,000, plus benefits, a year? Maybe if you cut out the administrative fat there would be more programs and more students — certainly without the need for a marketing director.
Originally published in the Santa Monica Daily Press print edition on February 3, 2004. Read the original PDF.