By Tim I. Martin Corona, Calif.
Congratulations to Mike Feinstein for helping Bubba Gump appeal to more people (SMDP, July 28, page 1). Just this week, the news covered studies showing that a vegan diet can reduce the need for diabetes medication. This will not only make Gump attractive to more customers, it could help those customers to keep coming back — longer. And since a business makes money based on the lifetime value of a customer, why not help to extend that lifetime? Besides, the way some see it, you are what you eat — if you’re not vegetarian (or vegan), you’re dead meat.
Originally published in the Santa Monica Daily Press print edition on August 3, 2006. Read the original PDF.